Privacy Policy

Last updated: 27/08/2025

Who We Are

Sapphire Living is a UK property management company that provides guaranteed rent services to property owners. Our website address is: www.sapphireliving.co.uk

Information We Collect

Information You Provide to Us

We collect information you provide directly to us, such as when you:

• Fill out our property assessment form
• Request a rent quote or calculation
• Contact us via phone, email, or contact forms
• Subscribe to our newsletter or updates
• Apply to become a landlord partner

This information may include:

• Your name and contact details (email, phone, address)
• Property information (address, size, condition, rental history)
• Financial information (current rent, mortgage details if relevant)
• Communication preferences

Information We Collect Automatically

When you visit our website, we automatically collect certain information about your device and usage, including:

• IP address and browser type
• Pages you visit and time spent on our site
• How you arrived at our site (referral sources)
• Device information and screen resolution

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze website performance and user behavior
• Provide personalized content and advertisements
• Enable essential website functionality

You can control cookies through your browser settings, though some website features may not work properly if cookies are disabled.

How We Use Your Information

We use the information we collect to:

• Assess your property for our guaranteed rent program
• Provide rent calculations and quotes
• Communicate with you about our services
• Process applications and manage landlord partnerships
• Send relevant updates and marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations
• Protect against fraud and security threats

Legal Basis for Processing (UK GDPR)

We process your personal data based on the following legal grounds:

• Consent: When you opt-in to marketing communications
• Legitimate Interests: To assess properties, provide quotes, and improve our services
• Contract Performance: When we have a lease agreement with you
• Legal Obligation: To comply with financial and property regulations

Information Sharing

We may share your information with:

• Local Councils: Property and tenant information as required for social housing programs
• Service Providers: Third parties who help us operate our business (website hosting, email services, maintenance contractors)
• Professional Advisors: Lawyers, accountants, and consultants as needed
• Legal Requirements: When required by law, court order, or regulatory authorities

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and maintain our relationship with you
• Comply with legal obligations (typically 6-7 years for financial records)
• Resolve disputes and enforce our agreements

Marketing communications: We’ll keep your contact details until you unsubscribe or ask us to delete them.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Ask us to correct inaccurate or incomplete information
• Erasure: Request deletion of your personal data (subject to legal requirements)
• Restriction: Limit how we use your data in certain circumstances
• Portability: Receive your data in a structured, commonly used format
• Objection: Object to processing based on legitimate interests or direct marketing
• Withdraw Consent: Opt out of communications you previously consented to

To exercise these rights, contact us using the details below.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

• Secure data transmission (SSL encryption)
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

However, no internet transmission is completely secure, and we cannot guarantee absolute security.

International Transfers

Your personal data is primarily processed within the UK. If we transfer data outside the UK, we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR requirements.

Third-Party Links

Our website may contain links to other websites. This privacy policy only applies to our website. We’re not responsible for the privacy practices of other sites, so please review their privacy policies before providing any information.

Marketing Communications

With your consent, we may send you marketing emails about our services, industry updates, and relevant property investment information. You can:

• Unsubscribe at any time using the link in our emails
• Contact us directly to opt out
• Update your communication preferences

We will not send marketing communications without your explicit consent.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by:

• Posting the updated policy on our website
• Sending you an email notification (if you’re on our mailing list)
• Including a notice on our website

Contact Us

If you have questions about this privacy policy or how we handle your personal data, please contact us:

Sapphire Living
Email: info@sapphireliving.co.uk
Phone: [INSERT PHONE]
Address: [INSERT ADDRESS]

For data protection specific queries, you can also contact our Data Protection Officer at: info@sapphireliviing.co.uk

If you’re not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113
• Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

This privacy policy is designed to comply with UK GDPR and data protection regulations. However, it should be reviewed by a legal professional to ensure full compliance with your specific business operations and any additional regulations that may apply to your industry.